Offer monthly subscription opion
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Damian commented
Agree - please see my arguments for this as mailed to support, below:
I've dabbled with The Brain for a few years, on and off - I've never really fully committed, because there have always been shortcomings here or there which prevent a >$200 investment for the desktop platform. Occasionally I see developments like iOS and Android clients, or I have a new requirement that makes me think about looking at it again.
Every trial I've taken has expired without my having had enough time to learn it thoroughly and take the leap of faith required to see if committing to it will deliver the results worth investing for.
Can I suggest a term licence, such as a monthly recurring fee for all platforms and services? It seems most software has moved to this model, including most I use - Microsoft O365, my AvPlan flight planner, Lastpass, Evernote, Tom's Planner, etc. In some cases it's lamentable, where a customer really uses a product fully and ends up paying more long term under the new pricing, but for new customers, it makes adoption much easier.
The other issue is that platforms are changing so much, I don't know what my TCO will be - if a new mobile OS comes out, and I buy that, will I have to buy a licence again? That's why I use Lastpass (very cheap at $1/month for every OS, platform and browser), rather than 1Password ($30 for Windows, $30 for MacOS, $10 for iPhone, $15 for iPad - and the same again for my wife. I liked 1Password, but when I changed phone again, looked at another $20 decided enough was enough, and migrated wholesale to Lastpass.